The Upton
Sitting atop a hill, and featuring a highly amenitized rooftop with sweeping skyline views, The Upton is a multifamily development brimming with elevated distinction. Every touchpoint of the brand highlighted this lofty lifestyle, from the name and messaging to a rising typeface and a mountain goat mascot, making it clear this was prospective residents’ mode for moving up.
Project Type
Location
Services
- Brand Discovery & Research
- Brand Strategy & Positioning
- Name Development
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Map Creation
- Illustration
- Photography Art Direction