Highpoint
Ready to chart a more distinct path forward, TPA Residential tapped Resource to undergo a full rebrand that would leverage their existing equity while also serving to differentiate in the marketplace. The resulting brand was an exercise in all things understated, putting simplicity and sophistication at the forefront.












Project Type
Location
Services
- Brand Discovery & Research
- Brand Strategy & Positioning
- Name Development
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Map Creation
- Website Design & Development