The Holston
At the intersection of serenity and stature, The Holston brings a sense of quiet sophistication to modern apartment living. An editorial-inspired identity, rich with organic forms, elegant typography, and an earthy palette, balances refinement with hospitality and creates a brand experience that feels as restorative as it is elevated.
















Project Type
Location
Services
- Brand Discovery & Research
- Brand Strategy & Positioning
- Name Development
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Photography Art Direction