Cassidy Turley

Challenge

Identify, define and promote the unique position of the new Cassidy Turley Atlanta office  in the local market, while leveraging the strength of the national brand.

Solution

Through an in-depth discovery and branding process, Resource identified the key factors and opportunity, to ultimately differentiate Cassidy Turley from its competition. By establishing an authentic and externally-focused messaging platform, we were able to create a high-impact brand for the Atlanta team, which successfully enhanced recruiting and business development efforts.

Atlanta Awareness Campaign
Cassidy Turley Atlanta Awareness Campaign