Reynolds on Lake Oconee
With a new ownership team at the helm, Reynolds Lake Oconee was looking to reposition its expansive and thriving community for a new era. Resource collaborated with Reynolds’ in-house marketing team to re-energize the brand with a holistic approach that spanned strategy, messaging, and a stunning new photography library showcasing both the beauty of the land, the lake and a life well lived.
Location
Services
- Brand Strategy & Positioning
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Brand Audit & Research
- Print & Digital Ad Design
- Map Creation
- Web Design
- Photography Art Direction
- Production Coordination
