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The Upton

Sitting atop a hill, and featuring a highly amenitized rooftop with sweeping skyline views, The Upton is a multifamily development brimming with elevated distinction. Every touchpoint of the brand highlighted this lofty lifestyle, from the name and messaging to a rising typeface and a mountain goat mascot, making it clear this was prospective residents’ mode for moving up.

The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton
The Upton

Project Type

Location

Services

  • Brand Discovery & Research
  • Brand Strategy & Positioning
  • Name Development
  • Brand Messaging
  • Logomark
  • Identity System
  • Print Collateral
  • Map Creation
  • Illustration
  • Photography Art Direction