The Weld
Shaped by its place between Downtown Raleigh and Dorothea Dix Park, The Weld brings a distinct identity to a mixed-use district where city energy meets open space. From its bold, interconnected logomark to a visual language of movement and contrast, the brand captures the spark when people, places, and experiences come together to become something greater.














Project Type
Location
Services
- Website Design & Development Signage Design
- Event Collateral
- Brand Discovery & Research Brand Strategy & Positioning Name Development
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Map Creation
- Photography Art Direction