As a part of our involvement with A-Pledge, we recently had the opportunity to inspire future branding professionals through the amazing work of Next Gen Atlanta. A group of 20 high school students visited our Chastain office for an introduction to the world of branding.
The evening kicked off with pizza and an overview of our process. Members from each of our teams walked the students through a sample project from kickoff to strategy to design and all the work it takes to create a thoughtful brand.
The next phase consisted of the students taking the reins and creating a brand from scratch. We presented them with a client looking to open an island-themed restaurant in Atlanta and guided them through the full branding process, starting with establishing a strategy, selecting a name, and finally creating a visual identity.
From thoughtfully planning the direction they wanted the brand to go, to enthusiastically providing creative direction in the design phase, each student had a hands-on experience in the branding process that allowed their collaboration and creativity to shine. The final results speak for themselves.
The evening ended with each group presenting their work and gleefully debating whose logo turned out the best. We had a great time hosting Next Gen Atlanta and look forward to more opportunities for sharing this business that we so love and making a greater impact in our community.