Atlantic Yards
Located just over the 17th Street bridge in Atlantic Station, this creative office project by Hines called for a bold, grounded and authentic brand identity. Tapping into the industrial history of the area, the brand embraced elemental and metallurgical properties to echo the brick and steel of the architecture while also demonstrating its forward-thinking and dynamic lifestyle.
Project Type
Location
Services
- Brand Strategy & Positioning
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Map Creation
- Digital Presentation
- Website Design & Development
- Marketing Center Design
- Signage Design
- Photography Art Direction
- Creative Consultation
