Peachtree Center, Atlanta
With the completion of over $20 million in renovations, a new brand look and feel to accompany the iconic transformation of Peachtree Center was imperative. Focusing on the authenticity, diversity, and community that has always embraced Peachtree Center, we launched a new campaign that was decidedly social and undeniably artful. The result is a kaleidoscope of color, typography, and imagery that perfectly communicated the project’s vision and evolution.
Services
- Brand Audit & Research
- Brand Strategy & Positioning
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Eblast Campaign
- Print & Digital Ad Design
- Map Creation
- Illustration
- Motion Graphics
- Digital Presentation
- Web Design
- Web Development
- Marketing Center Design
- Signage Design
- Placemaking Consultation
- Wayfinding Design
- Exhibition Design
- Photography Art Direction
- Videography Art Direction
- Production Coordination
