Peachtree Center
With the completion of over $20 million in renovations, a new brand look and feel to accompany the iconic transformation of Peachtree Center was imperative. Focusing on the authenticity, diversity, and community that has always embraced Peachtree Center, we launched a new campaign that was decidedly social and undeniably artful. The result is a kaleidoscope of color, typography, and imagery that perfectly communicated the project’s vision and evolution.
Project Type
Location
Services
- Brand Audit & Research
- Brand Strategy & Positioning
- Brand Messaging
- Logomark
- Identity System
- Print Collateral
- Eblast Campaign
- Print & Digital Ad Design
- Map Creation
- Illustration
- Motion Graphics
- Digital Presentation
- Website Design & Development
- Marketing Center Design
- Signage Design
- Placemaking Consultation
- Photography Art Direction
- Videography Art Direction
![Peachtree Center](/app/uploads/2020/10/peachtree-center-01.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-02.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-03.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-04.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-05.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-06.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-07.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-08.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-09.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-10.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-11.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-12.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-13.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-14.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-15.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-16.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-17.jpg)
![Peachtree Center](/app/uploads/2020/10/peachtree-center-18.jpg)