Women Shaping Shepherd

A new giving society at Shepherd Center, Women Shaping Shepherd not only proves that the future is female, but generous to boot. In its first three years since forming they have given over $200,000 to patient centered programs and services. To represent this amazing group of women, we created a strong, yet feminine brand identity that symbolized the growth that comes from their charitable giving, both financially and individually. The circle shape, indicative of the group’s unity is paired with a serif font rendered in gold, adding warmth and elegance to the brand.